After almost two decades and over 1,500 projects delivered across 15 countries, Holograma 3D became YEP: Your Events Partner. And because we are an event technology company, we wanted the announcement itself to be a demonstration: a show built entirely with the equipment, the content and the team we bring to every project.
A secret kept until 19:30
Guests were welcomed from 17:30 into a lounge where the old identity was still present: the colors, the lights and the Holograma 3D logo. Some of them already knew The N-Space, so we set out to give them an experience unlike the one they were used to there. The first sign: a Dreamoc Diamond holographic display in the center of the room, looping the logo dissolving into colored bubbles, the 20-years anniversary message and other animations.
The doors of the conference room stayed closed, and half an hour before they opened, the countdown to 19:30 began. Nobody knew what was coming, and that was exactly the idea: at an event, the moment before the reveal matters just as much as the reveal itself.
Five LED screens, a round stage and a dissolving logo
At 19:30, the doors opened onto a completely transformed conference room: five LED screens placed around the audience, a round stage in the middle with 360-degree visibility, and lighting in the Holograma 3D style. On the screens, a retrospective of the 20 years, told in five phases: from the first holographic displays to today's integrated projects.
Then came the reveal, carried by voice-over and music: the old logo dissolved into bubbles, the colors and lights in the room shifted to the new brand colors, and the letters of Your Events Partner appeared one by one, from screen to screen around the room, as if the name was writing itself around the audience. At the end, the bubbles gathered into the new logo: YEP.
Why Your Events Partner
The new name says what we had, in fact, already become. Holograma 3D started in 2007 with holographic displays, but for years now our projects have meant much more: LED screens and video, sound and lighting, digital signage, content production and immersive experiences, from concept to on-site operation on the day of the event.
For our clients, nothing that works changes: the same passion, a new chapter, built around everything an event can become. From Concept to Experience. Our website has moved to youreventspartner.com.
The party after
After a short speech about the rebrand, the evening moved back to the lounge, transformed in the meantime: a photo backdrop with the new logo, lighting in the YEP colors and a photographer inviting every group for a picture. The holographic display had changed its program too: the three YEP letters, animated as characters, presented the new website, ending with a QR code to the live site.
Thank you
Thank you to everyone who was with us on 30 September and, above all, to everyone who has been with us throughout these 20 years: clients, partners, colleagues. The rebrand is a beginning, not an ending: the same passion, the same standards, a name that says more clearly what we do.
And if you are wondering what a moment like this would look like at your own event, tell us the idea, and we take it from concept to experience.
Photo gallery
